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Content Consumption Trends

Week-over-week online content consumption trend of Financial Services vertical topics in the Zeta Data Cloud

Notifications

Brands

No significant upward changes in content consumption for this vertical
No significant downward changes in content consumption for this vertical

Categories

No significant upward changes in content consumption for this vertical
No significant downward changes in content consumption for this vertical

Financial Service Product Intenders

Insurance Product Intenders

Banking Product Intenders

Loan Product Intenders

Visitation Trends

Week-over-week customer visitation trends to Financial Services locations in the US

Notifications

Brands/Locations

No significant upward changes in visitation for this vertical
No significant downward changes in visitation for this vertical

Categories

No significant upward changes in visitation for this vertical
No significant downward changes in visitation for this vertical

Banks

Loan Companies

Key Highlights - Email

  Email Ads
Acquisition CTR
Retention CTR

Email Marketing Performance

Acquisition CTR

Retention CTR

Key Highlights - Programmatic

  Display Ads
CPA
CPC
CTR
VCR

Programmatic Advertisement Performance

Cost per Acquisition (CPA)

Cost per Click (CPC)

Click-Through Rate (CTR)

Video Completion Rate (VCR)

Key Highlights - CTV

Device

App

Genre

Media Property

Media Network

Industry Overview

July 2021 Metrics – US

Website Visit Overview

Device Distribution

Traffic Share

Industry Leaders

Global Rank Domain Traffic Share Change Monthly Visits Unique Visitors Desktop vs Mobile Visit Duration Pages / Visit Bounce Rate

Industry Demographics

Gender Distribution

Age Distribution

Industry Leaders' Demographic Distribution

Rank Brand Traffic Share  Male vs Female 18-24 25-34 35-44 45-54 55-64 65+

Traffic Trends

Search Keywords

Rank Search Term Traffic Traffic Share Change Traffic Leader Volume Volume Trend

Search Rankings

Rank Domain Traffic Share Change

Social Rankings

Rank Domain Traffic Share Change

Display Rankings

Rank Domain Traffic Share Change

Referral Rankings

Rank Domain Traffic Share Change

Direct Rankings

Rank Domain Traffic Share Change

CRM Email Rankings

Rank Domain Traffic Share Change

Apps

Google

App Publisher Usage Rank Usage Change Store Rank Store Change

Apple

App Publisher Store Rank Store Change