The Zeta Discussion Index (ZDI) gives you a comprehensive overview of content topics that are most popular in the Zeta Data Universe. Select a time period to find the topics that have seen a sudden surge in popularity for the duration.
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Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Topics with highest velocity by Gender
Male
Female
Topics with least velocity by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Data unavailable right now! We’re looking into it.
Click
Download Insights
Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Topics with highest velocity by Gender
Male
Female
Topics with least velocity by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Data unavailable right now! We’re looking into it.
Click
Download Insights
Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Topics with highest velocity by Gender
Male
Female
Topics with least velocity by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Top Trending Topics for
Zeta’s proprietary tool, The Zeta Discussion Index (ZDI), leverages Zeta’s Data Cloud and natural language processing (NLP) technologies to surface consumer content consumption trends across 4.5M websites and all digital touchpoints – social, mobile, email, connected tv and more.
Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Most popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Most Popular Topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least Popular Topics by Gender
Male
Female
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least Popular Topics by Gender
Male
Female
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least popular topics by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Least Popular Topics by Gender
Male
Female
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Gender
Male
Female
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Gender
Male
Female
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with highest velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with highest velocity by Gender
Male
Female
Topics with highest velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Gender
Male
Female
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Gender
Male
Female
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topics with least velocity by Age Group
Generation Z (Age: 18 - 24)
Millennials (Age: 25 - 39)
Generation X (Age: 40 - 54)
Baby Boomer (Age: 55 - 75)
Silent Generation (Age: 75+)
Topics with least velocity by Gender
Male
Female
Topics with least velocity by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
View Key Insights
