Overall Activity
This graph illustrates the change in popularity of all topics related to over time. The popularity is measured both in terms of the number of pages published (Publishing) and the total viewership (Consumption). Use the ‘Date Range’ option at the top of the page to toggle between different time periods.
Upward Trending
Top 5 topics that exhibit the largest increase in popularity over the selected duration. Click on the topic tiles to compare consumption trends by multiple demographic groups.
Downward Trending
Top 5 topics that exhibit the largest decline in popularity over the selected duration. Click on the topic tiles to compare consumption trends by multiple demographic groups.
Upward Trending
Top 5 topics that exhibit the largest increase in popularity over the selected duration. Click on the topic tiles to compare consumption trends by multiple demographic groups.
Downward Trending
Top 5 topics that exhibit the largest decline in popularity over the selected duration. Click on the topic tiles to compare consumption trends by multiple demographic groups.
Viewership volume is too low to be deemed statistically significant for Generation Z Millennial Generation X Baby Boomer Silent Generation Male Female Hispanic American Indian Portuguese Non-Hispanic White Asian Japanese African American Chinese Other
Top Trending Topics for 90 days
Download Insights
Most popular topics by Age Group
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with highest velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with least velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Top Trending Topics for 30 days
Download Insights
Most popular topics by Age Group
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with highest velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with least velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Top Trending Topics for 7 days
Download Insights
Most popular topics by Age Group
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with highest velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topics with least velocity by Age Group
Insufficient data. Please come back later
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Topic Trends for over the last 90 days
Zeta’s proprietary tool, The Zeta Discussion Index (ZDI), leverages Zeta’s Data Cloud and natural language processing (NLP) technologies to surface consumer content consumption trends across 4.5M websites and all digital touchpoints – social, mobile, email, connected tv and more.
Most Popular
Topics with the highest viewership over the previous 90 days
Least Popular
Topics with the least viewership over the previous 90 days
Upward Trending
Topics with the largest increase in popularity over the previous 90 days
Downward Trending
Topics with the largest decline in popularity over the previous 90 days
Most popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Upward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Downward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Upward trending topics by Gender
Male
Female
Downward trending topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Upward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Downward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topic Trends for over the last 30 days
Zeta’s proprietary tool, The Zeta Discussion Index (ZDI), leverages Zeta’s Data Cloud and natural language processing (NLP) technologies to surface consumer content consumption trends across 4.5M websites and all digital touchpoints – social, mobile, email, connected tv and more.
Most Popular
Topics with the highest viewership over the previous 30 days
Least Popular
Topics with the least viewership over the previous 30 days
Upward Trending
Topics with the largest increase in popularity over the previous 30 days
Downward Trending
Topics with the largest decline in popularity over the previous 30 days
Most popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Upward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Downward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Upward trending topics by Gender
Male
Female
Downward trending topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Upward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Downward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Topic Trends for over the last 7 days
Zeta’s proprietary tool, The Zeta Discussion Index (ZDI), leverages Zeta’s Data Cloud and natural language processing (NLP) technologies to surface consumer content consumption trends across 4.5M websites and all digital touchpoints – social, mobile, email, connected tv and more.
Most Popular
Topics with the highest viewership over the previous 7 days
Least Popular
Topics with the least viewership over the previous 7 days
Upward Trending
Topics with the largest increase in popularity over the previous 7 days
Downward Trending
Topics with the largest decline in popularity over the previous 7 days
Most popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Least popular topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Upward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Downward trending topics by Age
Generation Z (Age: 12 - 27)
Millennials (Age: 28 - 43)
Generation X (Age: 44 - 59)
Baby Boomer (Age: 60 - 78)
Silent Generation (Age: 79+)
Most Popular Topics by Gender
Male
Female
Least Popular Topics by Gender
Male
Female
Upward trending topics by Gender
Male
Female
Downward trending topics by Gender
Male
Female
Most Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Least Popular Topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Upward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Downward trending topics by Ethnicity
Hispanic
American Indian
Portuguese
Non-Hispanic White
Asian
Japanese
African American
Chinese
Others
Key Insights