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Audiences are curated using the online browsing behavior exhibited by consumers within the Zeta Data Cloud.

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  • Below are the key characteristics of the selected audience:
  • Audience Name :
  • Reachable People Count :
  • Reachable People Count :
  • Addressable Circle of Influence

    Circle of Influence refers to the group of individuals who can influence the purchasing decisions of a core group.

    • Family:
    • Friends:
    • Colleagues:
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Audiences are curated using the brands purchased by consumers within the Zeta Data Cloud.

    Coming Soon

    • Below are the key characteristics of the selected audience:
    • Audience Name :
    • Reachable People Count :

    Audiences are curated using visits to physical brand locations by consumers within the Zeta Data Cloud.

      • Below are the key characteristics of the selected audience:
      • Audience Name :
      • Reachable People Count :
      • Top Indexing Audience Demographics
      • Gender :
      • Location :

      Audiences are curated using the financial and household information of consumers within the Zeta Data Cloud.

        • Below are the key characteristics of the selected audience:
        • Audience Name :
        • Reachable People Count :

        Audiences are curated using both data-at-rest and real-time signals exhibited by consumers within the Zeta Data Cloud.

          • Below are the key characteristics of the selected audience:
          • Audience Name :
          • Reachable People Count :
          • Top Indexing Audience Demographics
          • Gender :
          • Location :

          Audiences are curated using the professional information of people within the Zeta Data Cloud.

            • Below are the key characteristics of the selected audience:
            • Audience Name :
            • Reachable People Count :
            • Description :

            Audiences are curated using CPG purchases by consumers within the Zeta Data Cloud. Audiences are available at a more granular level. Please reach out to your Account Rep for details.

              • Below are the key characteristics of the selected audience:
              • Audience Name :
              • Reachable People Count :
              • Addressable Circle of Influence

                Circle of Influence refers to the group of individuals who can influence the purchasing decisions of a core group.

                • Family:
                • Friends:
                • Colleagues:

              Audiences are curated using the self-congruence traits exhibited by consumers within the Zeta Data Cloud.

                • Below are the key characteristics of the selected audience:
                • Audience Name :
                • Reachable People Count :
                • Description :

                Audiences are curated using the Automotive ownership information of consumers within the Zeta Data Cloud.

                  • Below are the key characteristics of the selected audience:
                  • Audience Name :
                  • Reachable People Count :